Canadian Red Cross - What We Do Infographic by Doug Wayne, Leila Auguste, Colin Smith, Emily Chan

The Canadian Red Cross faces a constant challenge in the market regarding awareness for the breadth of programs and services we provide at home and abroad. Communicating the wide range of areas we work across in a simple and engaging manner felt like a tall order. But by breaking out our main services across 4 key areas and developing interesting facts and stories around those to we were able to create an interactive and engaging piece that quickly conveyed how integrated we are with communities across the country.