Which Haribo Sweet You’re Most Likely To Grab From The Bag by iProspect

As part of a digital PR campaign for Magnet Kitchens, iProspect opened 100 large bags of Haribo, counting and logging every single sweet (5,738). They then calculated the average split of sweets across all bags and what the average bag of Haribo contains. iProspect built a physical pie chart measuring 4ft in diameter plus smaller data viz assets. The assets were used in a blog post for the client in their campaign. The campaign and assets won coverage in major publications such as Metro.co.uk and helped iProspect’s creative team think differently about how they approach data visualisation.

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