Understanding the Art of Experience Mapping by Lisa Vissichelli

As a brief overview, this presentation serves as an introduction to experience map map design that explains the three levels of complexity: Technical, Multiple Mindset, and Exploratory. This presentation is an educational framework used to help teach how to build empathy with nuanced participant data.

This presentation was built based on over 250 exploratory qualitative market research studies that analyzed participant behaviours in the field, often leveraging data from diaries, in-depth interviews and foundational quantitative surveys.

The illustrations are custom made to explain how to create each of the three experience map frameworks. This presentation is a lesson sharing what an experience map is, how it works, and a step by step process of how to apply it in different research scenarios.