Data Privacy Barometer by Accurat

The 2016 passage of General Data Protection Regulations in the EU put into effect the strictest data privacy laws in the world. In the years since, more countries—including the U.S., Brazil, and South Korea—have adopted their own rules. These laws apply to all businesses that collect data from, or target citizens wherever they’re sovereign. Given the steep fines that face organizations found in violation, SMBs and SMEs are especially vulnerable to litigation.

Didomi is a London and Paris–based provider of consent and privacy management software. Their solutions ease the burden of data privacy compliance for businesses that operate globally. Innovation team experts contacted us to help them build a tool for customers that was sorely lacking in the industry: an accurate, up–to–date resource for consulting data privacy laws around the world.

We designed and built the Data Privacy Barometer with research and data provided by Didomi. The interactive digital experience comprises several sections, beginning with a map–based, global overview. Users can interact with a timeline scale to see the evolution of data and privacy laws over the past decade. Directly below this component, a series of cards present information about individual countries and the status of their regulations.

In the next section, users can access exclusive insights on tracking by vendors, explorable by industry and purpose. This data is represented with web–like visualizations, to illustrate the complex networks that vendors operate within, and with bubble graphs to show the comparable influence of actors such as social media channels and ad–tech companies.

The last section compares the performance of five commonly used cookie consent notices. Built from proprietary data from Didomi’s platform, it offers unique and actionable information about how these disclosures work, plus their efficacy from both a compliance and end–user’s standpoint.

The Data Privacy Barometer is available in five languages (English, French, German, Italian and Spanish) and acts as a single source of truth for compliance, ad–tech, and marketing professionals seeking to build digital experiences that are compliant, transparent, and non–intrusive for end–users. For laypeople, it’s a useful resource for discovery and learning about the laws that govern the global digital landscape.