ARCA project

The project is part of a first year exam assignment of the IUAV industrial design course, run by Marco Molteni and Marco Fornasier. The project, named ARCA, aims to develop peoples knowledge of the animal kingdom and its biodiversity by approaching these subjects in a more contemporary fashion. The assignment consisted in creating a visual identity for an animal, in our case the rhinoceros, by giving an in depth 360° analysis of the animal: physical traits, biology and zoology, representations of the animals in popular culture and history.