These tax cuts are set to reshape Australia’s budget. Do you understand their true scale? by Julian Fell, Ben Spraggon and Matt Liddy

‘These tax cuts are set to reshape Australia’s budget’ had a single goal – put the massive $243 billion price tag of the stage 3 tax cuts into perspective.

It’s easy for one’s eyes to glaze over at such a big number, so we took on the challenge of depicting it visually.

We used visual size (and lots of scrolling) to compare it to other costs, while maintaining a conversational tone throughout.

By starting with smaller costs that are familiar to readers, and then building up to comparable expenses in the national budget, we aimed to give readers a better sense of the scale of money being talked about.

The story had an impressive impact, with more than 575,000 page views. Here is a sample of the audience feedback:

"You and your team are a shining example of modern journalism acting for human rights and equity, holding our politicians to account, in ways which are so exciting and undoubtedly effective. I am sure this article (and the others you do) will make a big difference to millions of people’s lives."

"Excellent and effective article! Well done and full credit to your journalist Julian Fell and the others."