DB2020 by KircherBurkhardt GmbH

The „DB 2020“ film sets out Deutsche Bahn's longterm strategy of the same name. An easy to understand animation explains to DB's staff all the innovations that come with the strategy in the social, economical and ecological areas. The target group is mainly Deutsche Bahn's globally operating 300,000 staff, but customers will also be reached via YouTube and DB's website. The challenge here was to summarize the entire group's strategy in two minutes.